BRIEF:
Randox Laboratories are world leaders in the development of medical diagnostic technology.
They have a huge range of products and equipment available worldwide and yet they needed to find a way to keep all their information up to date while presenting it to a user in a visually exciting and easy to understand way.
One call to frog and we were underway!
Our brief was to make available videos, brochures, presentations, whitepapers and technical data to any user, anywhere throughout the world....
oh, and can you make it tie into Randox's inhouse Content Management System and be updateable?..... "no problem!"
SOLUTION:
frog started by examining the Randox's CMS which was built around the popular Microsoft Access database system.
We designed and programmed custom functions to read in and store all this information direct from the database, meaning that any changes made by Randox could immediately be implemented and available through the Product Guide CDRom.
Some fantastic visual effects were added to enhance the impact of the application and make it much more appealing to users.
As a final enhancement, frog were able to ensure that no installation was required! And should the user need any software (to view videos for example) it was all included on the CD itself with no lengthy downloads required!
RESULT:
Both Randox and frog are very pleased with the finished Product Guide CD. Infact, it flew off the stand at the exhibiton where Randox choose to launch the CD!
Innovative and unique, but reliable and bug free, the Product Guide CD continues to increase Randox's presence in the global marketplace; and indeed, Randox are already talking to frog about other exciting and new multimedia marketing projects.
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